HOPSCOTCH Season, Formerly Sopexa, Marks New Era

In June 2024, Sopexa evolves and changes its name to HOPSCOTCH Season. This fresh transformation marks a new era driven by a fitting ambition to extend their food & beverage expertise to the lifestyle and cultural experiences that enrich lives around the world.

It is not just a name change. HOPSCOTCH Season is evolving while maintaining what has been integral to their DNA for over 60 years — creating impactful campaigns, promoting products across all continents, delivering messages that resonate, and evoking emotions that leave a lasting impression.

The group has worked closely with companies, brands, local authorities and institutions in the food and beverage sector in the development and implementation of their international communication and influence strategies.

More creative, more innovative, and more ambitious than ever, the group continues to work towards creating engagement as well as uniting communities with awareness of environmental and social issues.

Integrated into the Hopscotch network since 2019, Hopscotch Season accelerates synergies between different business and sectoral expertise.

This cohesive group, which is present in 30 countries, is dedicated to producing both global and local campaigns, to enhance the visibility of products and brands, leveraging their long-established relational network.

Brand new chapter  

The change is part of a development dynamic that enables the group to extend their consulting activities while promoting art de vivre around the world.

With a team of 250 passionate, multicultural experts, HOPSCOTCH Season is in-the-know with market trends and local influencers.To create impactful communication strategies, HOPSCOTCH Season provides clients with in-depth understanding of the sectors, consumers, and target markets.

HOPSCOTCH Season’s industry specialists have unique insights into products, particularly the wine and spirits sector. The group also has detailed knowledge of institutional financing regulations, guaranteeing enhanced reliability in the management of collective campaigns benefiting from public co-financing.

Their expertise covers the full range of marketing and communications, enabling them support clients with integrated 360° campaigns, including branding and creative design, influence and digital services, PR and media partnerships, trade, and shopper marketing.

Examples of successful events organised by Hopscotch Season:

Prestigious wine events such as:

• Wine Pinnacle Awards 2022, Singapore: one of the most prestigious wine events in Asia, celebrating excellence in the wine industry and bringing together top sommeliers, wine producers, and enthusiasts.

• Asia’s Best French Wine Sommelier Contest: An annual contest powered by Taste France that identifies and rewards the top sommeliers in Asia, promoting French wines and enhancing the wine culture in the region.

Promote European cheese and highlight the specific features of agricultural production methods in the European union:

• European Cheese Campaign: A 360 campaign for the French Dairy Board, that promotes European cheese, highlighting the unique characteristics of agricultural production methods in the European Union. This campaign includes interactive tasting events, educational workshops, trade event, press event and social media promotions to raise awareness and appreciation of European cheese.

Very private evening for 15 VICs to showcase a unique and rare Cognac bottle:

• Hosted two private dinners in an opulent hotel suite exclusively for VIPs, with special invitations sent to spark curiosity and desire.

Hopscotch season teamed up with a Michelin-starred chef to create a culinary masterpiece paired with high-end cognacs and display a very rare Dame-Jeanne Cognac. An immersive “Blending” workshop was curated where guests crafted their unique cognac blends, creating lasting memories.

For more information, please visit: Hopscotch Season’s website

Or contact Richard KRYSTKOWIAK, South East Asia & Oceania Managing Director
Email: rkrystkowiak@hopscotchgroupe.com
Tel: +65 9817 6796