Embrace the whimsy – celebrate the cucumber with Hendrick’s Gin

Hendrick’s Gin is celebrating the green power fruit in your fridge, the humble cucumber.

14 June is the whimsical World Cucumber Day, a day we say huzzah to the lissome versatile vegetable (why yes, it’s a fruit and a vegetable).

Hendrick’s Gin takes its relationship with the cucumber seriously. Along with 11 botanicals, the gin is infused with the odd combination of cucumber and rose. The super-premium gin is made in Ayrshire, Scotland in copper stills in small batches of 500 litres at a time. Served unapologetically with a cucumber garnish, the good folks at Hendricks’ are introducing some new styles to slice and dice. Try a cucumber curl, a sphere, or learn how to make the perfect ribbon, a style they call an unusual tongue.

Unlike earlier years when bars participated in the celebrations, this year’s celebration is at home. Whip up a Hendrick’s and tonic or one of their new concoctions, take selfies and post on Instagram. Don’t forget to tag @hendricksginsea and @crazycocktailcat. The photo competition and augmented reality filters go live from 14 June to 21 June.

Charmaine Thio, Southeast Asia Brand Ambassador for Hendrick’s Gin, comments, “Each year, we dedicate World Cucumber Day to this noble fruit and give it all the attention it deserves. This year, Hendrick’s Gin turns the mighty cucumber into a key to unlock a much-needed escape from the unconventional – whether it’s searching for a special cucumber in a virtual Hendrick’s world or getting creative with cucumber garnishes.”

Hendrick’s Gin World Cucumber Day bundles are available at selected online shops like Lazmall, Shopee and Paneco. Each bundle includes a 700ml bottle of Hendrick’s Gin, complimentary Tonic Water and Hendrick’s Gin recipe cards.