Magnum unveils its latest indulgent double ice cream with a virtual Pleasure Auction

Magnum’s latest launch – the Double Gold Caramel Billionaire – is inspired by the iconic British sweet confection, Millionaire’s Shortbread. Indulge in golden caramel cracking chocolate coated with crunchy biscuits that reveal layers of  salted caramel sauce enrobing double swirled pecan and biscuit flavoured ice cream.

In tandem with the launch of the Double Gold Caramel Billionaire, Magnum Pleasure Seekers (that’s you and anyone who enjoys a Magnum) are invited to experience the virtual Pleasure Auction for Billionaires, a gamified space where participants can use virtual gold coins to bid for pleasure-inspired limited-edition products and experiences at www.magnumpleasureauction.com 

Earn virtual Magnum gold coins by participating in a series of in-game missions, including daily check-ins, completion of milestones, and referrals, and then join scheduled online auctions and bid for your favourite items using the gold coins.

In addition to in-game activities, Pleasure Seekers can also purchase any Magnum ice cream across all physical as well as e-commerce stores and upload their receipts on the website to redeem additional virtual coins.

There are over 2,000 exclusive Magnum experiences and merchandise up for grabs. Pleasure Seekers stand to win prizes every hour, from 8am to1am. Magnum has collaborated with creative talents to bring the entire indulgent experience to life. This includes renowned local artist, Tiffany Lovage whose designs are featured across various limited-edition merchandise, such as skateboards, AirPods Pro, tablet cases and VR headsets. 

Additionally, interested players can stand to win an exclusive painting workshop by Tiffany Lovage, or a curated baking workshop hosted by lifestyle influencer, Daryl AidenYow, also the founder of local bakery, Absolutely Batter.  

Magnum is also partnering with Maison21G to bring Magnum inspired perfume workshops, hand sanitisers, candles and more.

Specially for epicure readers, use the promo code <MagnumXEpicure> to redeem 30,000 Magnum gold coins to bid for your favourite Magnum merchandise.

To redeem the coins, head over to the Pleasure Auction website (via phone at www.magnumpleasureauction.com), select the menu page on the top right-hand corner, click ‘Redeem Promo Code’ and input the information.

For more information on Pleasure Auction, visit  www.magnumpleasureauction.com or www.facebook.com/MagnumSingapore