Playing with reality

When Stureplansgruppen, a Swedish events and restaurant group, decided to open the 400 sq m Griffin’s Steakhouse in a ground floor unit of the Stockholm Waterfront—an office and congress centre located next to Stockholm Central Station—it tasked design and communications agency, Stylt, to create a fun concept that would attract those who pass by.

For the fun factor, Svensson used a fictional theme. “We created an imaginary couple, the Griffins, and asked ourselves what the place would look like if they had moved into it.” The man in the quirky couple, he adds, is best described as a mad scientist; a caricature of The Invisible Man, while the woman is an independent and intelligent character, like Josephine Baker, a dancer and wartime spy.

Excerpt from the April issue of epicure.