Vinexpo Asia 2026 Returns to Hong Kong as Wine and Spirits Market Evolves

From fine wines to no-alcohol innovation, Vinexpo Asia 2026 returns to Hong Kong with a new format that reflects the changing tastes and trade dynamics shaping Asia’s drinks landscape.

Vinexpo Asia will bring together key players from the wine, spirits and non-alcoholic beverage industry to Hong Kong once again. The event will be held from 26 to 28 May 2026 at the Hong Kong Convention and Exhibition Centre (HKCEC).

The major event reaffirms its role as a leading business event for Greater China, while remaining open to Asia-Pacific markets and broader regional dynamics.

Together with the Singapore edition, which focuses on Southeast Asia, Vinexpo Asia positions itself as a strategic meeting point for professionals who choose to remain present and engaged in a market undergoing significant transformation.

Since 1998, Vinexpo Asia has supported industry professionals in a region in constant evolution. In Hong Kong, the event has established itself as a key meeting point for players seeking to develop or maintain their presence in Mainland China, Hong Kong, Macau and Taiwan. It also remains closely connected to mature Asia-Pacific markets such as Japan, South Korea and Australia, as well as to regional flows from Southeast Asia.

The previous Hong Kong edition in 2024 brought together 1,032 exhibitors from 35 countries and welcomed 14,203 professional visitors from 60 countries, generating more than 4,200 business meetings. 75% of visitors were importers, distributors or retail buyers, confirming Vinexpo Asia’s positioning as a results-driven event focused on solid business decision-making. The legacy of Vinexpo Asia enables it to tap on long-term relationships, and look forward to the future, with in-depth market understanding.

“Asia remains a key market in the global trade balance of wines and spirits. At a time when international trade flows are being redefined, Vinexposium continues to support the industry by strengthening its presence in the region through Vinexpo Asia, an event historically anchored in Hong Kong and focused on the future,” says Rodolphe Lameyse, CEO of Vinexposium.

A Format Aligned with New Market Dynamics

First introduced in Paris in February 2026, the new Vinexposium format will also be rolled out in Hong Kong. Designed to reflect the evolving structure of the alcoholic beverages market, it brings together three complementary events: Vinexpo Asia, which focused on wines; Be Spirits, dedicated to spirits, including baijiu and soju, as well as beer, cider, sake and innovation; and Be No, entirely dedicated to non-alcoholic beverages.

The 2026 edition will bring together a wide diversity of international exhibitors, with new country and regional pavilions, the return of major historic areas, and numerous wine brands.

For their launches, Be Spirits and Be No will host a Japanese pavilion and a South Korean pavilion. This diversity reflects the plurality of Asian markets and the complementarity of the segments represented.

This year’s exhibitors from more than 20 countries include Australia, Chile, China – Hong Kong, France, Germany, Ireland, Italy, Japan, Mainland China, New Zealand, North Macedonia, Portugal, South Africa, South Korea, Spain, Switzerland, the United Kingdom and the United States.

Several institutional and collective pavilions have confirmed their participation to date, including Business France, ICE – Italian Trade Agency, Wine Australia, CVR Tejo – Tejo Wines (Portugal), Wines of Germany, California Wine Institute, Wines of South Africa, alongside additional regional and national representations.

The Academy

Vinexpo Asia will also see the return of the Academy, bringing together international thought leaders and wine professionals. The programme will be presented as a series of conferences, round tables and masterclasses designed as a decision-support tool for professionals.

A space for insight and knowledge sharing, the 2026 Academy will feature more than 40 sessions, focusing on regional issues and the Chinese market, while also addressing key international topics.

Sessions will explore major industry developments, from changes in the fine wine and collectors’ market, to new distribution and consumption trends, and the latest economic shifts. Some highlights include changes in travel retail, e-commerce and instant retail strategies, and the challenges of food pairing with Chinese cuisine and culture.

For more information, visit the Vinexpo Asia website