Campari Celebrates Asia’s 50 Best Bars 2025 with ‘Tailored for The Bartender’ Jackets

Campari, the globally acclaimed premium spirits brand, steps into the celebratory party for the newly announced Asia’s 50 Best Bars 2025 awardees. Each bar on the list brings its fresh shade to Asia’s bar scene, driving creativity and innovation worth recognising; this is where the award’s brand partner comes in. As a warm show of appreciation, Campari presents Tailored for The Bartender — a special tribute offering custom-made jackets to the bartenders representing Asia’s 50 Best Bars 2025 and the Campari One To Watch Award winner.

Campari and Asia’s 50 Best Bar

The initiative is more than just a prize for the winners; it is a tribute to the creativity, resilience, and passion that bring Asia’s cocktail culture to life. The 50 awardees, along with the Campari One To Watch Award winner announced at the ceremony in Macau, will work with Campari to design their own bespoke bar jackets.

Supawit “Palm” Muttarattana of Dry Wave in Bangkok during the measurement process for the tailored jackets

Partnering with a local tailoring expert, each jacket is cut to perfection, blending the character of the bartender’s bar into the design while allowing ease of movement for the fast pace of service. Made to perform, the jackets ensure bartenders can stay their best while delivering exceptional hospitality.

Campari will share the behind-the-scenes journey through its digital channels

Campari will show the journey of creating Tailored for The Bartender personalised fits through Campari’s digital platforms. Audiences can follow behind-the-scenes stories, from design choices and fitting sessions to the inspirations behind each jacket, through a series of short videos and portraits.

Among the recipients are Jay Khan, co-founder and head mixologist at COA in Hong Kong, Supawit “Palm” Muttarattana from Dry Wave in Bangkok, Keith Motsi from VIRTÙ at Four Seasons Hotel Tokyo in Otemachi, Andrew Ho from Hope & Sesame in Guangzhou, and Joash Conceicao from Offtrack in Singapore.

Keith Motsi of VIRTÙ at Four Seasons Hotel Tokyo as one of the recipients

A representative from Workshop14 will also join the line-up as the Campari One To Watch Award winner, chosen by the Asia’s 50 Best Bars Academy. Ranked 83rd on the 51–100 extended list, the bar blends traditional craftsmanship with a modern twist. Drawing on the vibrant energy of Hanoi’s West Lake, Workshop14 represents rising talent in Asia and is well on its way to breaking into the top 50.

Learn more at campari.com