Sometimes you just need something new to perk up those jaded taste buds. And since you can’t travel to discover new drinks, these fresh offerings in the market may be just the thing to transport you to another realm. We check out the product launches from Somersby, HiteJinro and Craft Brothers and how to enjoy them.
Hard seltzer for a hot day
Somersby threw a surprise when it launched its new range of hard seltzers in Singapore this October – a global exclusive. Available in two flavours: mango and passionfruit, and lime ($11.90 for each pack of three, fairprice.com.sg), the Estonian-made drinks measure up at 4.5% ABV and less than 100 calories per 330ml can.
Crafty Aussie labels
A newly established Australian exporter and distributor, Craft Brothers – created by three brothers-in-law – are busy sourcing for some of the best and more unique craft beers and brews to bring to Singapore. According to them, less than 2% of 650 Aussie craft brewers are exported out of Australia, while 65% of the independent brewers are hyper-local – they are either in rural areas or mainly sell to their local towns. That’s why Kevin Hau, one of the co-founders who’s based in Singapore, has specially picked three brands – all from Victoria – for their initial foray into the market. Each of them are well-suited to the local palate and the weather – a bonus.
Return of the soju
As straightforward a name as you can imagine, Jinro is Back is a soju based on the original Jinro soju that was produced from 1924 to 1983. The latest iteration is the one on the right (in image), in a clear, clean bottle design with its signature toad mascot. It sold over 300 million bottles in Korea since it was re-launched in April 2019, and has just debuted in Singapore in September. For those who are new to soju, this heritage blend is approachably smooth and on the lighter side, weighing in at 16.9% ABV. It is distilled, similar to vodka, and can be drunk neat or in cocktails.
Its sweeter blend of rice, along with other starches such as barley, sweet potato and tapioca, lends it a rounder mouthfeel, finishing with a lightly dry, apricot note. It’s a more serious drink than the range of Jinro’s Chamisul flavoured sojus, and pairs well with typical drinking food – think grilled pork belly, salted egg fish skins, and even mala hotpots. Priced from $15.95 at Korean marts, restaurants such as Tasty Loong and Kko Kko Na Ra, and bars such as Lady Wu and Joo Bar. Distributed by House of Amber Nectar.
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