Hong Kong International Wine & Spirits Fair Returns with Tastings, Trade Insights and Masterclasses

Hong Kong will host the International Wine & Spirits Fair from 6 to 8 November 2025, highlighting fine beverages from around the globe.

The Hong Kong Trade Development Council will host the 17^th edition of the Hong Kong International Wine & Spirits Fair from 6–8 November 2025 at the Hong Kong Convention and Exhibition Centre (HKCEC). As one of Asia’s leading trade events for the wine and spirits industry, the fair will bring together hundreds of international exhibitors to showcase a diverse range of fine beverages from around the world, as well as wine-related products and services. It continues to reinforce Hong Kong’s role as a regional hub for global beverage trade.

As market trends evolve and regional consumers grow increasingly sophisticated in their appreciation of wine and spirits, the government’s liquor duty reduction announced last year has further empowered exhibitors to seize new business opportunities. This year’s fair will feature a rich and diverse selection of products. Notably,  the “World of Spirits” zone will feature a wide array of origins, including offerings from over 10 countries and regions such as Chinese Mainland, Ireland, Australia and more.

Chinese Baijiu will receive special attention, with renowned names such as GUIZHOU MAOTAI and Luzhou Laojiao taking centre stage. The fair will also highlight homegrown talent, showcasing locally crafted spirits that reflect the region’s unique terroir and innovation.

In addition to a comprehensive selection of old world and new world wines, the fair will present an unparalleled showcase of low/no-alcohol alternatives, catering to the evolving preferences of today’s consumers and buyers. Complementing the beverages, the “Friends of Wine” zone will offer a curated selection of snacks and nibbles for pairing. The fair will spotlight the industry’s comprehensive development, including Wine Education, Wine Investment and Wine Accessories, Equipment and Services.

Beyond the exhibits, the fair will serve as a vibrant platform for learning, networking, and discovery, gathering international producers, importers, and buyers. A key highlight is the return of “Connoisseur’s Picks”, where a list of standout wines and spirits will be revealed through blind tastings led by renowned experts, including Mr Carlito Chiu, General Manager & Wine Director at Andō, JIA Group; Dr Calvin Choi, Chairman of the Hong Kong Wine Judges Association; and Mr Xing Wei, Masters of Wine, on their favourite exhibits for traders and buyers’ reference and inspiration.

Adding further prestige to the fair, Masters of Wine including Debra Meiburg MW, Jennifer Docherty MW, and Xing Wei MW will lead a series of masterclasses, share their expertise and elevate the fair’s professional image within the industry. There will also be daily seminars on cutting-edge topics, tasting sessions featuring red, white, sake, spirits, and baijiu, and industry awards ceremonies celebrating excellence across the sector.

The three-day fair will be open exclusively to trade buyers for the first two days. On the final day, a designated area will welcome the public, allowing local wine and spirits enthusiasts to engage with exhibitors and explore retail offerings. A series of talks, seminars, and tasting sessions will also be available to the public on 8 November.

The previous year’s Hong Kong International Wine & Spirits Fair attracted over 8,200 trade buyers from 61 countries and regions. Over 10,000 members of the public visited on the public day to enjoy fine wine and spirits from around the globe. These figures underscore the fair’s importance as both a trade platform and promotional showcase.

Buyer Registration: https://tinyurl.com/yeewe62u