BYD by 1826 has just unveiled its newest lifestyle experiential hub at IMM, bringing its community-first automotive-lifestyle concept to Singapore’s West. Focused on local identity and everyday rituals, the IMM outlet continues BYD by 1826’s mission to create spaces where electric mobility, food, design, and culture come together.
The IMM hub also introduced DENZA at IMM, extending the experience to include a premium expression of electric mobility within the same lifestyle-led environment. Together, the space presents a multi-brand electric mobility lifestyle destination where cars, coffee and community coexist in one space.
A space designed for everyday life
The space builds on the experiential blueprint first seen at Zhongshan Park, but feels purpose-built for its surroundings. IMM, after all, is a popular retail destination in Singapore — practical, familiar and woven into daily routines. BYD by 1826 leans into that rhythm, creating a place designed not just to browse cars, but to pause between errands, meet friends for coffee or spend time with family (pets included).
From the outset, the IMM hub signals a different pace. Natural materials soften the interior – think light wood, stone surfaces, woven textures and greenery – while generous seating encourages visitors to linger. It’s intentionally calm, with a layout that feels open and unhurried, more café than commercial floor.
Anchoring the IMM space is a café-led lifestyle concept designed to stand on its own. The menu focuses on Singaporean-inspired fusion dishes suited to casual, quality dining, alongside locally roasted specialty coffee and ceremonial-grade matcha. It’s the kind of offering that invites repeat visits from anyone looking for a comfortable place that’s perfect for leisure, discovery and connection.
Community over commerce
What distinguishes BYD by 1826’s approach is its emphasis on atmosphere and intent. Sustainability is addressed through material choices and thoughtful planning, while collaborations with local creatives and small businesses add texture to the experience. Cultural programming, from music to pop-ups, is curated to feel organic rather than performative.
There’s an underlying belief here that spaces should outlast trends. That a showroom can also be a meeting point, and that mobility doesn’t have to be loud to be progressive.
“Each location we open is not just about showcasing cars — it’s about creating experiences that belong to Singaporeans,” says Davin Ongsono, CEO of BYD by 1826. “With IMM, we’re expanding that experience westward. We want this to be a space where families can connect, where pets are never an afterthought, and where electric mobility goes beyond the traditional drive.”
Beyond the drive
BYD by 1826 is Singapore’s first integrated automotive lifestyle brand — where electric mobility meets food, design, and culture. With concept spaces across Zhongshan Park, Suntec City, Waterway Point, Boat Quay and Tanjong Pagar, the brand is reshaping how Singaporeans live, drive, and connect.
From EV-powered roadshows to pet-inclusive cafés and hyperlocal culinary collaborations, BYD by 1826 is Powering Change — one experience at a time.
Learn more at: https://byd.1826.sg
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