Singapore

Little Farms Marks 10 years in Singapore With New Private Label Products

Little Farms celebrates its Singapore milestone with new all-natural products, a Neon Pigeon collaboration and anniversary offers.

A decade after opening its first neighbourhood market at Valley Point in 2016, Little Farms is celebrating its 10th anniversary in Singapore. What began as a single store has since grown to eight markets and seven restaurants, with its largest outlet to date scheduled to open in Q3 2026.

Throughout its expansion, the homegrown retailer has maintained its focus on all-natural food, ingredient transparency and independent producers. Its products are developed according to standards that exclude more than 200 artificial additives, preservatives, colourings and sweeteners commonly found in conventional food products.

The anniversary brings an expansion of Little Farms’ private label range. New additions include Minestrone and Tuscan Bean soups; four roasted peanut butters made simply with peanuts and optional salt; and preservative-free Banana Bread baked fresh daily by Starter Lab. There are also Neapolitan-style pizzas made in Singapore with Italian flour and all-natural ingredients, which can be ready at home in four to six minutes.

A notable collaboration is the new Little Farms x Neon Pigeon Sushi collection — the first retail range developed by the restaurant. Prepared fresh daily, the line-up includes Avocado Prawn Maki, Salmon Nigiri, Tamago Maki and Chirashi Don, served with organic soy sauce.

Little Farms is also marking the milestone with more than S$10,000 worth of prizes. From now to 27 August 2026, every S$50 spent in-store, online or at a Little Farms restaurant earns an entry into its anniversary lucky draw. Prizes include a three-night stay at Six Senses Ninh Van Bay with Lightfoot Travel, a private sailing experience with Ximula Sail, and more.

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Other niche gourmet grocers to check out in Singapore:

Anna’s Gourmet Central and Eastern Europe specialty store, at Holland Village (43 Jalan Merah Saga, #01-78)

Lebenslust, German supermarket at 181 Joo Chiat Rd, #01-04,

Baggie’s Butcher & Deli, South African grocer at 236 Joo Chiat Rd

Amy

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