Marriott International continues its endless effort to push toward its 2025 Sustainability and Social Impact Goals with the launching of its newest food truck, Sadeva. Through Marriott Business Council Indonesia, the luxury hospitality industry leader once again supports Scholars of Sustenance (SOS) Indonesia with a food truck to distribute surplus food to the communities in need and reduce food waste simultaneously.
The council members, which comprise Marriott’s hotels and resorts in Indonesia, joined forces with SOS Indonesia to unveil the new food truck at a special event held at Bali International Convention Centre, The Westin Resort Nusa Dua, Bali, on 16 April 2024. Both parties gathered around to witness a significant step in the brand’s sustainability efforts, with Sadeva as the second food truck to be sponsored by Marriott International.
“We are thrilled to expand our partnership with SOS Indonesia and contribute to addressing both food waste and challenges faced by some communities in Bali. ‘Sadeva’ represents Marriott International’s ongoing commitment to creating positive change and fostering sustainability communities,” stated Martin Ehlers, general manager of Renaissance Bali Uluwatu and chairman of Marriott Business Council Indonesia.
Sadeva follows in the footsteps of Doa Ibu, the inaugural food truck launched in Jakarta on 15 October 2023. Both trucks share the mission of combating food waste and aiding communities, with Sadeva extending its reach to Nusa Dua and Jimbaran. Sadeva is realized with the proceeds from Marriott International Indonesia’s annual charity event, Road To Give 2023.
I Wayan Raksa, general manager of The Westin Resort & Spa Ubud Bali and co-chair of Marriott Business Council Bali, expressed his appreciation for the newly launched Bali-based food truck, stating, “We are thrilled to see our second food truck, ‘Sadeva,’ rolling into Bali to support this impactful initiative. Extending our reach to the communities of Nusa Dua and Jimbaran signifies our commitment to addressing local needs and making a positive difference in Bali. Through ‘Sadeva,’ we aim to not only provide nourishment but also to foster a sense of community and sustainability in the beautiful island of Bali.”
With its deep commitment to food insecurity and food waste, SOS Indonesia is the perfect partner for the brand. Sharing a commitment to social good since 2017, SOS Indonesia aligns perfectly with Marriott International’s 2025 Sustainability and Social Impact Goals, as well as the UN Sustainable Development Goals.
“SOS Indonesia is honoured to partner with Marriott Business Council Indonesia in our shared mission to create food equity and reduce food waste in Bali. Together, we can make a meaningful impact on the lives of those in need,” said Bo Holmgreen, SOS founder and CEO, echoing the sentiments.
In keeping with the event’s focus on purpose, the launch saw the distribution of 200 food parcels to Yayasan Penyandang Anak Cacat (YPAC), a care home for children with disabilities. This act embodied Marriott International’s commitment to supporting vulnerable communities across Bali. Media partners were also invited to witness the momentous occasion.
For more information on Marriott International’s community empowerment initiatives, visit Serve360.marriott.com
