This festive season, Sunset Road glows a little brighter as Atambah in Bali unveils Festive Avenue, a month-long holiday playground designed to capture the joy, colour, and childlike wonder of the season. Atambah is a comprehensive bottle shop sprawled across 1,500sqm plot in Bali’s strategic Sunset Road, offering more than 5,000 products. As Bali’s newest Christmas and New Year pop-up market, Festive Avenue transforms the island’s bustling urban stretch into a world of sparkling lights, nostalgic attractions, and lively celebrations – an invitation for families, friends, and couples to gather and savour the final days of the year in elevated holiday style.
From the moment visitors arrive, Festive Avenue envelopes them in a cinematic burst of yuletide cheer. A whimsical carousel turns beneath twinkling lights, flanked by snowmen, towering Christmas trees, and festive installations crafted for endlessly photogenic moments. The space feels at once playful and atmospheric – part winter wonderland, part Bali vibrancy – with décor designed not only to delight the eye but to ignite a sense of anticipation and nostalgia.
The spirit of celebration extends far beyond the visuals. Festive Avenue is built as a multi-sensory holiday experience, bringing together recreation, entertainment, shopping, and festive flavours in one destination. Interactive videotron games with iPhone 17 giveaways spark friendly competition, while fussball tables and a rotation of guest mixologists take over the bar each week, shaking up inventive signatures for spirited evenings. Throughout the month, choirs fill the air with classic Christmas melodies, creating moments that feel timeless and heartwarming.
Scattered across the open-air venue, food and lifestyle booths invite visitors to graze, browse, and linger. Stalls range from traditional snacks and artisanal ice cream to arts and crafts, accessories, body care, and hobby goods – reflecting the diversity of Bali’s local creative scene. It’s a space that encourages wandering, discovering, tasting, and indulging, with something for every festive mood.
“We aim to create a fun and memorable year-end experience for all Atambah visitors, complete with exciting activities and beautiful decorations. Festive Avenue is designed to be a place where everyone – even those simply passing along Sunset Road – can feel the warmth of Christmas and New Year the moment they see Atambah,” says Heidy Zainuddin, head of corporate communications at Atambah.
For locals, domestic holidaymakers, and international travellers alike, Festive Avenue at Atambah Bali offers a new way to experience the island’s festive season – lively, inclusive, and brimming with holiday charm.
For more information, visit atambah.com and @atambah.id.
