The beauty of the Negroni lies in its simplicity, but during Negroni Week 2026, Padma Hotels proves that one classic cocktail can take on many different personalities. From 21 to 27 September 2026, all five Padma properties across Indonesia will reinterpret the iconic Italian aperitivo through locally inspired ingredients, destination-led experiences, and signature events that reflect the character of each hotel.
Rather than creating a single campaign replicated across the portfolio, each property has developed its own Negroni identity. The result is a nationwide celebration that moves from Bali’s lush highlands and beachfront sunsets to Semarang’s skyline, Bandung’s cool valley landscape, and Karawang’s urban social scene.
At Padma Resort Ubud, the focus is on quiet refinement with A Classic, Perfected. Daily Aperitivo Hours at Payangan Lounge invite guests to enjoy signature cocktails in the midst of tropical greenery and koi ponds, including the Balivardier, which reimagines the Boulevardier using Balinese Arak Bumbung, alongside the fruit-forward Fragola Toricano.
The mood shifts dramatically at SKAI Bar & Grill at Padma Resort Legian, where Sunset in Red pairs golden-hour views with inventive cocktails and wood-fired cuisine. The highlight arrives on 26 September with the Negroni Sunset Experience × The Wood-Fired Experience, bringing together live DJs, smoky small plates, and drinks such as the Negroni Kemuri, infused with makrut, shiso, and local brem liqueur.
In Semarang, ZERU Sky Terrace embraces the rooftop atmosphere through Raise a Negroni to the Sky. The week culminates in a celebration night featuring live music, DJ performances, and Campari giveaways, accompanied by Indonesian-inspired creations including the Americano Pandan Wangi and the tropical Negronka, which incorporates jackfruit into the classic formula.
At Padma Hotel Bandung, the surrounding landscape shapes the experience. Negroni by the Valley encourages guests to follow an interactive Negroni Passport Journey, where mixologists prepare cocktails tableside before the festivities continue with Saturday Sips alongside the hotel’s popular Ribs & Rhythm dinner. Seasonal creations such as the Fragola Negroni, Peach Parfait, and Hugo Negroni showcase lighter interpretations of the aperitivo classic.
Meanwhile, Katja Lounge at Resinda Hotel Karawang transforms after-work drinks into The Negroni Affair. A retro-inspired atmosphere, bartender storytelling, live music, and cocktails infused with pandan, coconut, and jackfruit create a relaxed social gathering that concludes the week on 26 September.
Although each destination tells a different story, the thread running through Padma Negroni Week remains the same: a celebration of the Negroni through local ingredients, distinctive settings, and contemporary cocktail culture. Whether overlooking rice terraces, beaches, city skylines, or mountain valleys, Padma Hotels demonstrates that the world’s most famous aperitivo can still surprise when interpreted through Indonesia’s diverse landscapes and flavours.
For more information, visit padmahotels.com.
